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Sacramento County announces new 10-year deal that will allow up to three multi-day festivals each year at the Discovery Park

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Sacramento, California – Discovery Park will remain one of Sacramento County’s biggest music stages for years to come, after the Board of Supervisors approved a 10-year agreement with Danny Wimmer Presents that allows up to three multi-day festivals each year at the park through 2035.

The deal keeps major destination events tied to the riverfront venue, including festivals that have already become part of Sacramento’s live music identity. Danny Wimmer Presents has hosted Aftershock at Discovery Park since 2012, while GoldenSky was launched there in 2022. The company, founded by music industry entrepreneur Danny Wimmer, produces some of the country’s largest destination music festivals and draws fans from across the United States and beyond.

“Discovery Park sits at the confluence of two rivers, but it’s also a place where community, culture and art come together,” said Sacramento County First District Supervisor Phil Serna.

He said the festivals bring global attention to the region, support local businesses and workers, and create resources that can be reinvested into the American River Parkway.

The numbers behind the agreement show why county leaders see the events as more than concerts. Aftershock brought more than 164,000 attendees from all 50 states and more than 30 countries in 2025, generating an estimated $35 million in local economic impact. GoldenSky drew about 75,000 people in 2024 and delivered an estimated $14.1 million in impact.

“As Aftershock enters its 15th year, we’re grateful for the continued partnership with Sacramento County, Visit Sacramento and the local community,” Wimmer said.

He added that the long-term commitment allows DWP to keep investing in Sacramento and strengthen the region as a premier music destination through 2035 and beyond.

The agreement also follows a separate announcement that GoldenSky will return to Discovery Park beginning in 2027 under a three-year commitment between Danny Wimmer Presents and Visit Sacramento.

Under the new arrangement, Sacramento County will receive attendance-based permit revenue, reimbursement for event-related county costs and funding for Discovery Park, the American River Parkway and community programs. The deal also calls for priority consideration for Sacramento County vendors, service providers and local food and beverage businesses.

The county will also provide up to $300,000 in Economic Development Targeted Support funding for early site improvements, including work beneath Interstate 5 and upgrades to open park space. Regional Parks will oversee those projects while aligning them with long-term plans for Discovery Park and the parkway.

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